The main theme of the Ninth Pacific Asia Conference on Information Systems (PACIS-2005) will focus on the roles, functions and impacts of Information and Communications Technologies (ICT) on creating sustainable value; the later can be measured by a variety of performance indicators such as customer satisfaction, ROI, lower costs and higher revenues through value chains, networks and outsourcing. As I.T. represents a major investment for many firms in the Asia Pacific region, we invite researchers in the MIS community to study I.T. as the enabler of value creation in both brick-and-mortars and e-businesses. Bangkok is undoubtedly an ideal venue for this research theme as Thailand has long recognized that I.T. is a driving force behind the creation of the global society where knowledge is a denominator for achieving efficient, equitable, and sustainable development.